Hotel Pöltl

data protection

Data protection

This privacy statement explains the nature, scope and purpose of the processing of personal data (hereinafter referred to “Data”) for the provision of our services as well as within our reserves and of its related Web sites, features and content and external online presences, such as our social media profiles (hereinafter collectively referred to as “online offer”). With regard to the terminology used, such as “processing” or “controller” we refer to the definitions in Art. 4 to the Privacy Regulation (DSGVO).

Responsible

Hotel Pöltl
Erchenstr. 14
89522 Heidenheim (Baden-Württemberg , Deutschland)
Owner: Fam. Gisela und Johann Pöltl
Phone: (07321) 9598-0
Fax: (07321) 9598-50
Web: www.hotel-pöltl-heidenheim.com
E-Mail: info@hotel-poeltl.de

Types of data processed

– inventory data (eg, people master data, names or addresses).
– contact information (eg, email, telephone numbers).
– content data (eg, text entries, photos, videos).
– usage data (eg, web sites visited, interest in content, access times).
– Meta / communications data (eg, device information, IP addresses).

(We refer to the following, the persons concerned collectively as “Users”) visitors and users of the online offer.

Purpose of processing

– Provision of reserves, its features and content.
– answering of contacts and communication with users.
– Safety measures.
– Audience measurement / Marketing

Vterminology used

“Personal information” is any information relating to an identified or identifiable natural person (the “data subject”); as identifiable natural person is one who can be identified, directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, to an online identification (eg cookie) or one or more special features, the expression of the physical, physiological, genetic, mental, economic, cultural or social identity of that individual are.

“Processing” means any operation performed with or without the aid of automatic means or each such operation in the series connection with personal data. The term extends far and encompasses virtually any data handling.

“Pseudonyms” the processing of personal data in a way that personal data can no longer be assigned to a specific subject without the assistance of additional information, provided this additional information be kept separately and technical and organizational measures are in place to ensure that the personal data not an identified or identifiable natural person assigned.

“Profiling” any type of automated processing of personal data, which is that these personal data are used to evaluate certain personal aspects relating to a natural person, in particular aspects related to job performance, economic situation, health, personal analyze preferences, interests, reliability, performance, location or relocation of this natural person or predict.

As “controller” is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data, referred.

processed “processor” means a natural or legal person, public authority, agency or other body which personal data on behalf of the person responsible.

Relevant statutory foundations

In accordance with Art. 13 DSGVO We inform you that the legal basis of our data processing. For users outside the scope of privacy Regulation (DSGVO), ie the EU and EEC applies if the legal basis is not mentioned in the privacy statement, the following:
The legal basis for the collection of consent is Article 6 1 lit… a and type 7 DSGVO.
The legal basis for the processing to meet our performance and implementation of contractual activities and answering queries is Art. 6 para. 1 lit. b DSGVO;
The legal basis for the processing to comply with our legal obligations, Art. 6 para. 1 lit. c DSGVO;
In the event that the vital interests of the data subject or of another individual may require the processing of personal data type is used. 6 para. 1 lit. d DSGVO as legal basis.
The legal basis for the processing required for the performance of a task carried out in the public interest or done in the exercise of official authority, which was transmitted to the person responsible is Art. 6 para. 1 lit. e DSGVO.
The legal basis for the processing to protect our legitimate interests Art. 6 para. 1 lit. f DSGVO.
The processing of data for purposes other than those for which it was collected, determined in accordance with the requirements of Article 6 para. 4 DSGVO.
The processing of special categories of data (according to Art. 9 para. 1 DSGVO) determined in accordance with the requirements of Art. 9 para. 2 DSGVO.
Safety measures
We meet in accordance with the legal requirements Taking into account the prior art, the cost of implementation and the nature, scope, the circumstances and the purposes of the processing and the different probability of occurrence and severity of the risk to the rights and freedoms of natural persons, appropriate technical and organizational measures in order to ensure adequate risk protection.

Among the measures include protecting the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the concern them access, input, transmission, ensuring the availability and their separation. Furthermore, we have established procedures to ensure the perception of affected rights, deletion of data and responding to hazard data. We also take into account the protection of personal data already in the development or selection of hardware, software and procedures in accordance with the principle of data protection by design and by design privacy-friendly default settings.

Cooperation with order processors, jointly responsible and third parties
we where on our processing data to other parties (order processors, jointly responsible or third parties) disclose, convey to them or otherwise providing access to the data, this is done only on the basis of a legal permit (for example, when a transmission of data is necessary to third parties, such as payment service providers to fulfill the contract), users have agreed to a legal obligation provides or based on our legitimate interests (eg when using Supervisor, web hosting, etc.).

Unless we disclose data to other companies within our group of companies, transmit or otherwise grant them access, this is especially for administrative purposes as a legitimate interest and beyond extent appropriate on a basis of the legal requirements.

Transfers to third countries
Unless we process data in a third country (ie outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or so in the context of the use of services of third parties or disclosure, or transfer of data to other persons or companies happens, it is only when it happens to fulfill our contractual (before) duties based on your consent, because of a legal obligation or on the basis of our legitimate interests. Subject to express consent or contractually required submission process, or we let the data only in third countries with a recognized level of data protection to which belong under the “Privacy Shield” certified US processors or based on specific safeguards, such asInformation page of the European Commission ).

Subjects’ rights
You have to ask for confirmation as to whether data relating to processing and communication of such data as well as other information and copy of the data according to legal regulations. The right

They have accordingly. the right to complete information concerning you or correction of erroneous data concerning you to demand the legal requirements.

You have the right to request in accordance with the statutory provisions that related data will be deleted immediately, or to demand a restriction of the processing of the data alternatively in accordance with the legal requirements.

You have the right to demand that the data concerning you that you have provided to us to obtain in accordance with the legal requirements and to call for their transmission to other officials.

They have also in accordance with the legal requirements the right to file a complaint with the competent authority.

Withdrawal
You have given consent with effect for the future revoke the right.

right to
You may object to any time of the future processing of data concerning you in accordance with the legal requirements. The contradiction may take such to the processing for direct marketing purposes.

Cookies and objection on direct mail services
As “cookies” are called small files that are stored on computers of users. Within the cookies different data can be stored. A cookie is primarily used the information to a user (or the device on which the cookie is stored) to store, during or even after his visit in any reserves. As a temporary cookies or “session cookies” or “transient cookies” are called cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the contents of a shopping cart in an online store or a login status can be saved. As a “permanent” or “persistent” cookies are called that are saved even after the browser is closed. For example, the login status can be saved, when the users visit these after several days. Likewise, the interests of users can be stored, used for audience measurement and marketing purposes in such a cookie. As “third-party cookie” are referred cookies that are offered by companies other than the person responsible, who runs the online offer (otherwise, if it is only the cookies we speak of “first-party cookies”).

We may use temporary and permanent cookies and clear about this on as part of our Privacy Policy.

Unless we ask users to consent to the use of cookies (eg as part of a cookie consent), 1 is the legal basis of the processing Art. 6 para. Lit. a. DSGVO. Otherwise, the personal cookies of users according to the following explanations under this Privacy Policy will be based on our legitimate interests (ie, interest in the analysis, optimization and cost-effective operation of our reserves within the meaning of Art. 6 para. 1 lit. f. DSGVO) or provided is the use of cookies for the provision of our contract-related services needed gem. Art. 6 para. 1 lit. b. DSGVO, or if the use of cookies is necessary for the performance of a task that is in the public interest or in the exercise of official authority, gem. Art. 6 para. 1 lit. e.

If users do not want cookies to be stored on your computer, they are asked to disable the corresponding option in the system settings of your browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies may lead to functional limitations of this website.

A general objection to the use of cookies used for purposes of online marketing can be in a variety of services, especially in the case of tracking, on the American side http://www.aboutads.info/choices/ or the EU side http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by means of the cut-off in the browser settings. Please note that then, if all features of this website can not be used.

Deletion of data
The products we will be deleted in accordance with legal requirements or limited in their processing. Unless specifically stated in this Privacy Policy, the stored data are deleted when they are no longer required for its intended purpose and the deletion of which no legal retention requirements.

Unless the data is not deleted because they are needed for other lawful purposes and whose processing is restricted. Ie the data is locked and not processed for other purposes. This applies to data that must be kept for commercial or tax purposes.

Changes and updates to the Privacy Policy
We ask you to be informed regularly about the content of our Privacy Policy. We adjust the privacy statements once the changes on our data processes so require. We will inform you when necessitated by the changes an act of cooperation on your part (eg consent) or any other individual notification.

contractual services
We process the data of our contract partners and prospects, as well as other clients, customers, clients, clients or contractors (uniformly referred to as “contractor”) in accordance with Art. 6 para. 1 lit. b. DSGVO to provide them to our contractual or pre-contractual services. The case processed data, the nature, the scope and the purpose and necessity of their processing, are determined by the underlying contractual relationship.

Among the processed data, the master data of our contract partners (eg, names and addresses), contact information (eg email addresses, and phone numbers) and contract data (eg, unused services, contractual terms, contractual communications, names of contact persons) and payment data belongs (eg, bank accounts, payment history).

Special categories of data, we generally do not process unless these ingredients are a representative or contractual processing.

We process data that is necessary to establish and fulfillment of contractual services and point to the necessity of their indication, provided it is not evident to the parties, out. A disclosure to external persons or companies takes place only when it is required under a contract. When processing the items supplied to us in the context of a job data, we act according to the instructions of the client and the legal requirements.

As part of the use of our online services, we can store the IP address and the time of each user action. The storage is done on the basis of our legitimate interests, and the interests of users on protection from abuse and other unauthorized use. The transfer of such data to third parties does not in principle, unless it is our claims according to the prosecution. Art. 6 para. 1 lit. f. DSGVO required or there is this gem a legal obligation. Art. 6 para. 1 lit. c. DSGVO.

The deletion of the data if the data to fulfill contractual or legal duty of care as well as for dealing with any warranty and similar obligations are no longer required, and the need for the retention of data is reviewed every three years; in addition, the statutory retention obligations.

Administration, financial accounting, office organization, contact management
We process data in the context of administrative tasks and organization of our operations, financial accounting and compliance with legal obligations, such as archiving. Here, we use the same data that we process for the provision of our contractual services. The processing bases are Art. 6 para. 1 lit. c. DSGVO, Art. 6 para. 1 lit. f. DSGVO. Customers, potential customers, business partners and website visitors from the processing are affected. The purpose and our interest in the processing is in the administration, financial accounting, office administration, archiving of data, so tasks used to maintain our operations, performance of our duties and perform our services.

We reveal here or transmit data to the tax authorities, consultants, eg, accountant or auditor and other charges offices and payment service providers.

We also provide on the basis of our business interests information about suppliers, operators and other business partners, eg for later contact. This mostly business-related information, we basically permanent.

Business Analysis and Market Research
In order to conduct our business economically, identify market trends, wishes of the parties and users, we analyze the data we have available to business transactions, contracts, inquiries, etc. We process this inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Article . 6 para. 1 lit. f. DSGVO, which are among the persons concerned contractors, prospects, customers, visitors and users of our online offer.

The analyzes are carried out for the purpose of economic evaluations of marketing and market research. We can use the profiles of registered users with information about their services used, eg regard. The analyzes serve to increase the ease of use, the optimization of our range and the operating economy. The analyzes are alone and we are not disclosed externally, provided they are not anonymous analysis with combined values.

Provided that these analyzes or profiles are personal, they are deleted with cancellation of the user or anonymously, otherwise after two years from the contract. Moreover, the overall business analysis and general tendency provisions are made anonymously, if possible.

contact
When contacting us (eg via the contact form, e-mail, telephone or via social media) are in accordance with the information of the user to edit the contact request and its run. Art. 6 para. 1 lit. b. (Vertraglicher- under / pre-contractual relations), Art. 6 para. 1 lit. f. (Other requests) DSGVO processed .. The information of the users ( “CRM”) or similar organization request can be stored in a customer relationship management system.

We delete the requests if they are no longer required. We review the necessity every two years; Furthermore, the legal archiving obligations apply.

Newsletter
With the following information, we will inform you on about the content of our newsletter as well as the application, shipping and the statistical evaluation methods as well as your right of appeal. By subscribing to our newsletter, you consent to the reception and the methods described.

Content of the newsletter we send newsletters, e-mails and other electronic notifications with advertising information (the “Newsletter”) only with the consent of the recipient or a legal permit. Where in the context of an application whose contents are rewritten specifically for our newsletter, they are decisive for the consent of the users. Furthermore, our newsletter containing information about our services and us.

Double Opt-In and Logging: The registration for our newsletter takes place in a so-called double opt-in procedure.. This means that you will receive after registration an e-mail in which you will be asked to confirm your registration. This confirmation is necessary so that no one can log with foreign e-mail addresses. Registrations for our newsletter to be logged in to prove the registration process in accordance with the legal requirements. This includes storing the registration and confirmation of the date, and the IP address. Likewise, changes to your data stored by the shipping service provider data is logged.

Credentials: To register for the newsletter, it is sufficient if you provide your e-mail address. Optional please leave your name, specify the purpose of the newsletter a personal approach.

The newsletter and the measurement of success attached to it made on the basis of consent of the recipient gem. Art. 6 para. 1 lit. a, Art. 7 DSGVO conjunction with § 7 para. 2 no. 3 UWG or if a consent is not required, according to the basis of our legitimate interests on direct marketing. Art. 6, para. 1 lt. F. DSGVO conjunction with § 7 3 UWG para..

The logging of the registration procedure is carried out on the basis of our legitimate interests gem. Art. 6 para. 1 lit. f DSGVO. Our interest is directed to the use of a user-friendly and secure newsletter system that serves both our business interests, as also corresponds to the expectations of users and also allows us the proof of consent.

Termination / cancellation – you can cancel the reception of our newsletter at any time, meaning your consent revoked. A link to the cancellation of the newsletter can be found at the end of every newsletter. We can save the discharged email addresses up to three years on the basis of our legitimate interests before we delete them to be able to detect a once given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for cancellation at any time, provided that the former existence of a consent at the same time is confirmed.

Hosting and E-mailing
Measurements taken from us to complete hosting services are the provision of the following services: infrastructure and platform services, computing power, storage and database services, e-mailing, security services and technical maintenance services that we use for the purpose of the operation of this website.

Here we process, or according to our hosting provider inventory data, contact information, content data, contract data, usage data, meta and communication data from customers, prospects and visitors of this website on the basis of our legitimate interests in an efficient and safe provision of this website. Art. 6 para. 1 lit. f DSGVO conjunction with Art. 28 DSGVO (final order processing Treaty).

Collection of access data and log files
We, or our hosting providers, stands on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO data on every access to the server on which this service is (so-called server log files). To access data includes name of the downloaded Web page, file, date and time of access, amount of data transferred, notification of successful retrieval, browser type along with version, the user’s operating system, referrer URL (previously visited), IP address and the requesting provider ,

Log-information is stored for safety reasons (for example, for elucidation of abuse or fraud) for a maximum period of 7 days and then deleted. Data, the more storage required for evidence purposes are, to a final solution of the respective incident excluded from the deletion.

Content Delivery Network of Cloudflare
We use so-called “content delivery network” (CDN), delivered by Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA, one. Cloudflare is certified under the Privacy Shield agreements and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0&status=Active ).

A CDN is a service that can be delivered more quickly with the help of our online content, especially large media files, such as graphics or scripts using regionally distributed and connected via the Internet server. The processing of the data the user is done solely for the aforementioned purposes and the maintenance of security and functionality of the CDN.

Use is at the basis of our legitimate interests, ie gem interest in a safe and efficient deployment, analysis and optimization of our reserves. Art. 6 para. 1 lit. f. DSGVO.

For more information, refer to the privacy policy of Cloudflare: https://www.cloudflare.com/security-policy .

Content Delivery Network of StackPath

We use so-called “content delivery network” (CDN), delivered by StackPath, LLC, 2021 McKinney Avenue, Suite 1100 Dallas, Texas 75201, USA, one. StackPath is certified under the Privacy Shield agreements and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000CbahAAC&status=Active ).

Use is at the basis of our legitimate interests, that is interested in a safe and efficient deployment, analysis and optimization of our reserves.

For more information, refer to the privacy policy of StackPath: https://www.stackpath.com/legal/privacy-statement .

New Relic – server monitoring and error tracking

With the help of the server monitoring and error tracking, we ensure the availability and integrity of our online safely, using this processed data to optimize our online offer technical.

For these purposes, we use the service of New Relic, Inc. Attn: Legal Department 188 Spear Street, Suite 1200 San Francisco, CA 94105, USA, one. New Relic is certified under the Privacy Shield agreements and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000TNPiAAO&status=Active ).

New Relic processed aggregated performance data, ie performance, utilization and similar technical values which provide information about the stability and any abnormalities of our reserves. In case of errors and conspicuousness, individual requests of the users of our reserves are recognized pseudonym to identify sources of problems and fix it. in the case in particular, the pseudonym means that the IP addresses of the users are stored shortened by the last two digits (known. IP masking). The aggregated data will be deleted after three months, the pseudonymous data after seven days.

We use New Relic gem based on our legitimate interests in security, accuracy and optimize our online presence. Art. 6 para. 1 lit. f DSGVO a.

Further information on the processing of personal data by New Relic, please refer to the privacy policy of the service: https://newrelic.com/termsandconditions/privacy .

Google Tag Manager
Google Tag Manager is a solution that we called. Website tags can manage over a surface (and, for example Google Analytics and other Google marketing services integrated into our online offer). The day manager itself (which implements the tags) does not process personal data of users. With regard to the processing of personal data, the user is directed to the following information on Google services. Usage Policy: https://www.google.com/intl/de/tagmanager/use-policy.html .

Google Analytics
We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ( “Google”) one. Google uses cookies. The information generated by the cookie about use of the reserves by the user are usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf, to evaluate the use of our reserves by users, to compile reports on the activities within this online offer and to provide other, related to the use of this website and internet services to us. Here pseudonymous user profiles of users can be created from the processed data.

We use Google Analytics only with activated IP anonymization. This means the IP address of the user is shortened by Google within the member states of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address is transmitted to a Google server in the USA and shortened there.

The transmitted from the user’s browser IP address will not be merged with other Google data. Users may refuse the use of cookies by changing the settings of their browser software; users can furthermore prevent the collection of data generated by the cookie and related to their use of the contents to Google and the processing of these data by Google, by downloading the browser plug-in available at the following link and install: http: // Tools .google.com / dlpage / gaoptout? hl = en .

We provided the user is a consent request (eg as part of a cookie consent), 1 is the legal basis of the processing Art. 6 para. lit. a. DSGVO. Otherwise, the personal data of users on the basis of our legitimate interests are processed (ie, interest in the analysis, optimization and cost-effective operation of our reserves within the meaning of Art. 6 para. 1 lit. f. DSGVO).

Where data is processed in the US, we point out that Google has been certified under the Privacy Shield Agreement, thereby assuring to comply with the European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ) ,

For more information about Google uses data, recruitment and contradiction options, refer to the privacy policy of Google ( https://policies.google.com/privacy ) as well as in the settings for the display of advertisements by Google (https: // adssettings. google.com/authenticated ).

The users’ personal data will be deleted or made anonymous after 14 months.

Google Universal Analytics
We use Google Analytics in the design as a ” Universal Analytics ” one. “Universal Analytics” refers to a process by Google Analytics, in which the user analysis is based on a pseudonymous user ID and thus creates a user pseudonymous profile with information from the use of various devices (so-called. “Cross-device tracking”) ,

Audience education with Google Analytics
We use Google Analytics to the certain characteristics (eg interests in certain topics or products that are visited by appearing over the course of advertising services Google and its partners ads show only to users who have shown an interest in our online offer or on the basis of be determined sites), which we submit to Google (so-called. “remarketing” or “Google Analytics Audiences”). With the help of Remarketing Audiences we also want to make sure that our ads correspond to the potential user interest.

Google Adsense with personalized ads
We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ( “Google”).

Let us use the service AdSense, which allows ads displayed in our website and we will receive a reward for their display or other use. the IP address will be shortened by the last two digits for these purposes will use data such as the click processed on an ad if the IP address of the user. Therefore, the processing of the user data takes place pseudonym.

We use Adsense with a personalized ads. Here, Google draws on the basis of the most visited by users websites or apps used and the user profiles created in this way conclusions about their interests. Advertisers use this information to target their campaigns on these interests, which is for users and advertisers alike an advantage. Ads are then personalized, if recognized or known data define the display selection or influence Google. These include past searches, activities, site visits, the use of apps, demographic and location information. Specifically, this includes: demographic targeting, interest category targeting, remarketing and targeting lists to the customer balance and audience lists

For more information about Google uses data, recruitment and contradiction options, refer to the privacy policy of Google ( https://policies.google.com/technologies/ads ) as well as in the settings for the display of advertisements by Google (https: // adssettings.google.com/authenticated ).

Google Adsense with non-personalized ads
We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ( “Google”).

We use Adsense a non-personalized ads. The displays are not based on user profiles. Non-personalized ads are not based on earlier user behavior. When targeting context information is used, among other things, a coarse (z. B. at the local level) geographic targeting based on the current site, the content on the current site or the app as well as current keywords. Google prohibits how any personalized targeting, including demographic targeting and targeting based on user lists.

Google AdWords and conversion measurement
We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ( “Google”).

Google has been certified under the Privacy Shield agreements and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

We use online marketing methods Google “AdWords” to place ads on the Google advertising network (eg, in search results, videos, websites, etc.) so that they are shown to users who have an alleged interest in the ads. This allows us to display and within our online offer display targeted, to present users with ads that match their interests potentially. If a user, for example, ads are displayed for products for which he has been interested in other online resources, it is called here the “Remarketing”. For these purposes, a code from Google (Re) marketing tags is executed when calling our and other websites where the Google advertising network is active, directly by Google and called to be. (Invisible images or code, also known as “web beacons”) integrated into the website. With their help is an individual cookie on the device the user, that is a small file stored (instead of cookies and similar technologies can be used). In this file further technical information about the browser and operating system, referring websites, visiting hours and other information about the use of the contents is noted, sought out which websites the user for the content he has clicked interested in and what offers the user.

We also get an individual “conversion cookie”. serve the information gathered by the cookies information Google to create conversion statistics for us. However, we only know the anonymous total number of users who clicked on our ad and proceeded to a tagged with a conversion tracking tag page. However, we received no information with which users can identify you personally.

The user data is processed pseudonym within the Google network. Ie Google stores and processes eg not the name or email address of the user, but processes the relevant data cookie-based within pseudonymous user profiles. That is, from the perspective of Google’s ads are not managed and displayed for a specific identified person, but for the cookie-owner, regardless of who is this cookie owners. This does not apply when a user Google has explicitly allowed to process the data without these pseudonyms. The information collected about users is transmitted to Google and stored on Google’s servers in the US.

Google DoubleClick
We use the services of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ( “Google”).

We use online marketing methods Google “DoubleClick” to place ads on the Google advertising network (eg, in search results, videos, websites, etc.). DoubleClick is characterized that displays in real time are displayed on the basis of alleged interests of users. This allows us to display and within our online offer display targeted, to present users with ads that match their interests potentially. If a user, for example, ads are displayed for products for which he has been interested in other online resources, it is called here the “Remarketing”. For these purposes, a code from Google is running when you call our and other websites where the Google advertising network is active, directly by Google and, so-called. (Re) marketing tags (invisible images or code, also known as “web beacons”) integrated into the website. With their help is an individual cookie on the device the user, that is a small file stored (instead of cookies and similar technologies can be used). In this file further technical information about the browser and operating system, referring websites, visiting hours and other information about the use of the contents is noted, sought out which websites the user for the content he has clicked interested in and what offers the user. a small file stored (instead of cookies and similar technologies can be used). In this file further technical information about the browser and operating system, referring websites, visiting hours and other information about the use of the contents is noted, sought out which websites the user for the content he has clicked interested in and what offers the user. a small file stored (instead of cookies and similar technologies can be used). In this file further technical information about the browser and operating system, referring websites, visiting hours and other information about the use of the contents is noted, sought out which websites the user for the content he has clicked interested in and what offers the user.

It is also recognized the IP address of the user, which is truncated within Member States of the European Union or other parties to the Agreement on the European Economic Area and throughout transferred only in exceptional cases to a Google server in the USA and shortened there. The information mentioned above may be connected by Google with such information from other sources. If the user then visited other sites can display it according to his alleged interests based on their user profile on him matched ads.

The user data is processed pseudonym within the Google network. Ie Google stores and processes eg not the name or email address of the user, but processes the relevant data cookie-based within pseudonymous user profiles. That is, from the perspective of Google’s ads are not managed and displayed for a specific identified person, but for the cookie-owner, regardless of who is this cookie owners. This does not apply when a user Google has explicitly allowed to process the data without these pseudonyms. The information collected by Google’s marketing services on the user are transmitted to Google and stored on Google’s servers in the US.

Google Base Fire
We use the developer platform “Google Base Fire” and its affiliated functions and services offered by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Base Fire is a platform for developers of applications (referred to as “Apps”) for mobile devices and Web sites. Google Fire Base provides a variety of functions that are shown in the following summary page: https://firebase.google.com/products/ .

The functions include the storage of apps, including personal data of the application users, such as created by them content or information concerning their interaction with the apps (so-called. “Cloud computing”). next to Google Base Fire provides interfaces that allow interaction between users of the app and other services, such as authentication based services such as Facebook, Twitter or via e-mail password combination.

The analysis of the interactions of users can be done using the Analysis Service “Fire Base Analytics”. Fire base Analytics aims to track how users interact with an app. Here events ( “Events” so-called) recorded such as the first time you open the app, uninstall, update, crash or frequency of use of the app. The events also more user interests, eg for certain functions of the applications or specific subject areas can be detected. This also user profiles can be created, for example, can be used as a basis for the display of advertising tailored to user instructions.

Google Fire Base and processed by Google FireBase users’ personal data may also cooperate with other Google services such as Google Analytics and Google’s marketing services and Google Analytics can be used (in this case, and device-related information, such as “Android Advertising ID “and” Advertising Identifier for iOS “processed to identify mobile devices of users).

The privacy policy of Google is under https://policies.google.com/privacy available. For more information on data use for marketing purposes by Google, experienced users on the overview page: https://policies.google.com/technologies/ads?hl=de ,

If users wish to object to the interest-based advertising, Google marketing services, users can use the recruitment and asked Google Opt-out options: https://adssettings.google.com/

Jetpack (WordPress Stats)
(Here, the sub-function “WordPress Stats”), we use the plugin Jetpack, which integrates a tool for statistical analysis of visitor requests and Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. uses so-called Jetpack. “Cookies”, text files that are stored on your computer, to help analyze how users use the website.

The information generated by the cookie about your use of this website are stored on a server in the US. Here, the user can be created from the processed data, user profiles, which are only used for analysis and not for advertising purposes. For more information, refer to the privacy policies of Automattic: https://automattic.com/privacy/ and references to Jetpack Cookies: https://jetpack.com/support/cookies/ .

Facebook Pixel, Custom Audiences and Facebook Conversion
Within our online offer which is so-called. “Facebook Pixel” the social network Facebook, which operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ( “Facebook”), are used.

With the help of Facebook-pixel is Facebook for a possible visitors of our reserves as a target group for the display of advertisements (so-called. “Facebook Ads”) to be determined. Accordingly, we use the Facebook pixels to display the connected through us Facebook Ads only to Facebook users who have shown an interest in our online offer or certain features (eg interests in certain topics or products that are visited on the basis of be determined sites), which will be forwarded to Facebook (so-called. “Custom Audiences”). With the help of Facebook-pixel we want to make sure that our Facebook Ads correspond to the potential interest of users and do not affect harassing.

The processing of the data by Facebook, made in the context of Facebook’s data use policy. Accordingly, general instructions for the preparation of Facebook Ads, in the Data Use Policy Facebook: https://www.facebook.com/policy . Specific information and details on Facebook pixel and how it works, see the Help section of Facebook: https://www.facebook.com/business/help/651294705016616 .

Facebook is certified under the Privacy Shield Agreement and assures thereby comply with the European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).

You may object to the detection by the Facebook-pixels and use of your data for presentation of Facebook Ads. To adjust the types of ads are displayed within Facebook, you can call the appointed Facebook page and the information on the settings usage-based advertising there follow: https://www.facebook.com/settings?tab=ads . The settings are platform-independent, meaning they are applied to all devices, such as desktop computers or mobile devices.

You can the use of cookies, which serve to audience measurement and advertising purposes, also on the deactivation page of the Network Advertising Initiative ( http://optout.networkadvertising.org/ ) and in addition the US website ( http://www.aboutads.info/ choices ) or the European website ( http://www.youronlinechoices.com/uk/your-ad-choices/ disagree).

VG Wort / Scalable Central measurement method
We use the “Scalable Central Measurement Procedures” (Tractor) Infoline Ltd. (Infoline GmbH, Brühl Str. 9, D-53119 Bonn.) For the determination of statistical characteristics to determine the probability of copying of texts. Here anonymous readings are collected. The access speed measurement used for recognition of computer systems, alternatively, a session cookie or created from various automatically transmitted information of your browser a signature. IP addresses are processed in anonymous form. The procedure was developed under observance of data protection. The sole objective of the process is to determine the probability of individual copying texts. At no time individual users are identified. Your identity remains protected. You will not get any advertising via the system.

Many of our sites are provided with JavaScript calls, which we (VG Wort) report the accesses to the collecting society word. We thus allow our authors to participate word to the distributions of the VG that according the statutory compensation for the uses of copyrighted works. make sure to § 53 of the Copyright Act.

There are hereby usage data and metadata of users processed, the IP addresses are shortened and the measurement methods are pseudonym. The shortened IP address will be stored for a maximum of 60 days. The usage data in conjunction with a pseudonymous allocation value ( “Identifier”) can be stored up to 6 months.

The users also is an opt-out available Swimming to oppose the detection for above-mentioned purposes: https://optout.ioam.de . Further information can be the privacy policy of Infoline refer https://www.infonline.de/datenschutz/benutzer .

Visual Website Optimizer
Within our online offer the service Visual Website Optimizer is used (an offer of Wingify Software Private Limited, 404, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi 110034, India).

Visual Website Optimizer permitted under so-called “A / B-testing”, “click tracking” and to understand “heat maps”, as various changes one site affect (eg changes in the input fields of design, etc.). A / B tests are designed to improve the usability and performance of online resources. Here, users will, for example, different versions of a site or its elements, such as input forms shown, on which the placement of the contents or labels may differ scroll controls. Subsequently, based on the behavior of users, including longer stay on the website or frequent interaction with the elements, which of these websites or elements determines more in line with the needs of users. “Click tracking” allows the movements of users within an entire reserves to survey. Since the results of these tests are more accurate when user interaction can be tracked over time (can look, for example, if a user happy returns) are saved for this test purposes usually cookies on the computers of users. “Heat maps” are mouse movements of users, which are combined to form an overall picture, it can be seen for example with the aid of which site elements are preferably controlled and what website elements users prefer less. whether a user happy returns) are saved for this test purposes usually cookies on the computers of users. “Heat maps” are mouse movements of users, which are combined to form an overall picture, it can be seen for example with the aid of which site elements are preferably controlled and what website elements users prefer less. whether a user happy returns) are saved for this test purposes usually cookies on the computers of users. “Heat maps” are mouse movements of users, which are combined to form an overall picture, it can be seen for example with the aid of which site elements are preferably controlled and what website elements users prefer less.

Cookies are stored on users’ devices only for this testing. Here, only pseudonymous data of users are processed. For further information, please refer to the privacy statements of Visual Website Optimizer: https://vwo.com/privacy-policy/ .

If you do not want the Visual Website Optimizer your usage recorded, they may object to this link, data collection using: https: // [PLEASE-YOURDOMAIN-INSERT] / vwo_opt_out = 1 .

Integration of services and content of third parties
We set within our reserves based on our legitimate interests (ie, interest in the analysis, optimization and cost-effective operation of our reserves within the meaning of Art. 6 para. 1 lit. f. DSGVO) content or services provided by third parties in order their contents and integrate services, such as videos or fonts (hereinafter uniformly referred to as “content”).

This always presupposes that the third party of this content, the IP address of users perceive because they could not send their browser the contents without the IP address. The IP address is now required to view this content. We just strive to use such content, respective providers which use the IP address only to the delivery of content. Third parties can also known as pixel tags (invisible images, also known as “web beacons”) is for statistical use or marketing purposes. such as the visitor traffic on the pages of this site are evaluated by the “pixel tags” information. The pseudonymous information may also be stored in cookies on the device and the user, among other technical information about the browser and operating system,

Google Fonts
We integrate the fonts ( “Google Fonts”) the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, one. According to Google users’ data are used solely for purposes of illustration of the fonts in the browser of the user. The integration is based on our legitimate interests in a technically safe, maintenance-free and efficient use of fonts whose uniform presentation and consideration that licensing restrictions on their involvement. Privacy Policy: https://www.google.com/policies/privacy/ .

Google reCaptcha
We integrate the function for detecting bots, eg for entries in online forms ( “ReCaptcha”) the provider GGoogle Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, one. Privacy Policy: https://www.google.com/policies/privacy/ , Opt-Out: https://adssettings.google.com/authenticated .

Google Maps
We integrate the maps of the service “Google Maps” of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, one. To the processed data, particularly IP addresses and location data of users may include, but not without their consent (completed generally within the settings of their mobile devices) are collected. The data can be processed in the United States. Privacy Policy: https://www.google.com/policies/privacy/ , Opt-Out: https://adssettings.google.com/authenticated .

Created with Datenschutz-Generator.de of RA Dr. Thomas Schwenke